Privacy Policy
Bookends Rehab and Performance Physiotherapy PC Last Updated: February 17, 2026
Introduction
Bookends Rehab and Performance Physiotherapy PC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you interact with our advertisements, website, or services.
Information We Collect
We may collect the following types of information:
Information you provide directly:
Name, email address, and phone number submitted through lead forms or contact inquiries
Health and injury history shared during consultations or intake forms
Payment information for services rendered
Information collected automatically:
Device type, browser type, and IP address
Pages visited and time spent on our website
Referring URLs and interaction data
Information from third-party platforms:
If you interact with our ads on Meta platforms (Facebook or Instagram), Meta may share certain information with us in accordance with their own data practices and your privacy settings on those platforms.
How We Use Your Information
We use the information we collect to:
Respond to your inquiries and schedule consultations
Provide physical therapy, rehabilitation, and performance coaching services
Send appointment reminders, follow-ups, and relevant health or programming information
Improve our services and marketing efforts
Comply with applicable laws and regulations, including those governing protected health information (HIPAA)
How We Share Your Information
We do not sell your personal information. We may share your information with:
Service providers who help us operate our business (e.g., scheduling software, email platforms, payment processors), who are contractually obligated to protect your data
Meta Platforms via tools such as the Meta Pixel, for advertising measurement and optimization purposes
Legal authorities when required by law or to protect our rights
Meta Pixel and Advertising
Our website may use the Meta Pixel, a tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising and to reach people who may be interested in our services. Meta may use this data in accordance with their Data Policy, available at https://www.facebook.com/privacy/policy.
You can opt out of interest-based advertising from Meta by visiting your ad preferences at https://www.facebook.com/ads/preferences.
Health Information (HIPAA Notice of Privacy Practices)
As a physical therapy practice, Bookends Rehab and Performance Physiotherapy PC is a HIPAA-covered entity. We are required by law to maintain the privacy of your protected health information (PHI), to provide you with notice of our legal duties and privacy practices, and to follow the terms of the notice currently in effect.
How We May Use and Disclose Your PHI:
Treatment: We may use and disclose your PHI to provide, coordinate, or manage your physical therapy care and related services, including sharing information with other healthcare providers involved in your treatment.
Payment: We may use and disclose your PHI to obtain payment for services rendered, including submitting claims to insurance companies or processing payments directly.
Healthcare Operations: We may use and disclose your PHI for operational purposes such as quality assessment, training, and administrative functions necessary to run our practice.
As Required by Law: We will disclose your PHI when required to do so by federal, state, or local law.
Your Rights Regarding Your PHI:
You have the right to:
Request access to and obtain a copy of your PHI
Request corrections to your PHI if you believe it is inaccurate or incomplete
Request restrictions on how we use or disclose your PHI
Request confidential communications about your PHI
Receive an accounting of certain disclosures we have made of your PHI
Receive a paper copy of this notice upon request
Uses and Disclosures Requiring Your Authorization:
We will not use or disclose your PHI for purposes beyond treatment, payment, and healthcare operations without your written authorization, except as permitted or required by law. You may revoke any authorization you provide to us at any time, in writing.
Marketing and Sale of PHI:
We will not use or disclose your PHI for marketing purposes or sell your PHI without your written authorization.
Complaints:
If you believe your privacy rights have been violated, you may file a complaint with us directly or with the U.S. Department of Health and Human Services Office for Civil Rights at https://www.hhs.gov/ocr. We will not retaliate against you for filing a complaint.
Note on Online Lead Forms and Advertising:
Information submitted through Meta lead forms or our website contact forms prior to establishing a patient relationship is not yet considered PHI under HIPAA. However, once a care relationship is established, all health-related information you share with us is treated as PHI and protected accordingly.
Your Rights and Choices
Depending on your location, you may have the right to:
Access or request a copy of the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications at any time by replying "unsubscribe" to any email or contacting us directly
Data Retention
We retain personal information for as long as necessary to provide our services and comply with legal obligations. Health records are retained in accordance with applicable state and federal regulations.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Bookends Rehab and Performance Physiotherapy PC West Hollywood, CA morgan@bookendsrp.com | 323-210-4615